Overview
For Local Leaf, an innovative e-commerce app connecting users with local farmers and sustainable produce providers, we designed a complete brand identity alongside a UX/UI prototype focused on clarity, trust, and ease of use. The project translated Local Leaf’s mission of community-driven, eco-conscious food access into a fresh visual language and an intuitive digital experience that guides users seamlessly from discovery to purchase. Through market research, user-centered design, and iterative prototyping, we created a cohesive brand and interface that promotes sustainability while positioning Local Leaf as a modern, accessible platform for supporting local agriculture.