Overview
For Monica’s Paw, a pet grooming and boarding business, we created a vibrant and cohesive brand identity designed to communicate trust, care, and a genuine love for animals while standing out in a competitive local market. The project included logo design, social media assets, custom digital illustration extended into an in-store mural, and a full suite of marketing materials, transforming the brand into a recognizable and welcoming experience both online and in person. Through close collaboration with the owner and a concept-driven design process, we crafted a memorable visual system that strengthens customer connection, reinforces professionalism, and elevates Monica’s Paw as a standout destination for pet care services.