Overview
For Transformation Strength and Wellness, a private powerlifting coach and gymnasium, we developed a comprehensive visual identity designed to stand out in a competitive health and fitness market while appealing to both experienced lifters and newcomers alike. The project included brand identity development, logo design, visual systems, and print marketing materials, all crafted to reflect the client’s commitment to strength, transformation, and holistic wellness. Through in-depth discovery, market research, and iterative concept development, we created a cohesive brand presence that communicates trust, motivation, and performance across both digital and physical touchpoints, positioning Transformation Strength and Wellness as a bold and credible leader in the fitness space.